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Introduction to SRM Cases in Home Appliance Manufacturing
Midea Group
Founded in 1968, it is a large comprehensive enterprise group mainly engaged in the home appliance manufacturing industry. It has three listed companies, including Midea Electric, Little Swan, and Weiling Holdings, and has also entered the fields of real estate and logistics. In 2014, Midea Group achieved an overall sales revenue of 142.3 billion yuan, including 49.8 billion yuan in export sales revenue. In the first half of 2015, Midea Group achieved a total operating revenue of 82.9 billion yuan, a year-on-year increase of 7%; The net profit attributable to the parent company was 8.324 billion yuan, a year-on-year increase of 26%, and the earnings per share was 1.97 yuan, a year-on-year increase of 25.48%. In the 2015 Fortune Global 500 list, Midea Group ranked first in the home appliance industry. In the 2015 Forbes Global Enterprise List, Midea Group entered the Fortune Global 500. In the future, Midea proposes the "333 Strategy" for future development planning: Midea needs to spend about 3 years producing products, consolidating the foundation, consolidating the physique, and further improving the quality of operations; Stand out from the top three in China's home appliance industry in about 3 years and become an industry leader; Take about 3 years to establish a foothold in the global home appliance industry and achieve global operations.
